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Product = You; CV = Product Brochure

When you market a product, you can either be emotional or rational appealing to your target customers. A good example of former one is a LV luxury handbag or a Cartier diamond necklace - you created a concept and touched the emotion of your customers. In the latter case, think about a cellphone subscription plan. There is nothing emotional about it and all customers need are facts and evidence to analyse if it is right for them. Job hunting is definitely the latter case. If you think of yourself as a product, then naturally your target audience, the employers, are looking for facts and evidence on your CV to see if you are the right candidates for the job. Given this background, let's talk about the two main function of a CV for your customers: candidates screening and agenda setting in job interviews. To stand out from hundreds of candidates that recruiters received purely based on CV screening, it is important to help them visualise who you are. And it's always helpful to describe specifc details to help the visualisation. Instead of saying "organized an orientation camp" you can say "led a team of 10 committee members to organized an orientation camp for 200 undegraduate freshman majoring in finance". These are the fact and evidence to convince your readers that you have the leadership experience. If your marketing is right and you get the chance to talk to an interviewer in person, your CV becomes the tool to faciliate your sales pitch. Any item on your CV is equivalent to a product specification of a laptop or service details of a cellphone plan. You are in effect saying, "These are my selling points, and I am here to help you to understand them and be convinced that you need me." Just like selling any kind of products, you got customers don't really care about the details, but also the one who would drill all the way down to the tiniest details. Be prepare for the questions like "What did you learn in that derivatives course? Can you tell me the formula of Black Scholes model?" or "What was the deal that you worked on in that internship about? What was the EV/EBITDA?". If you don't know your product well, you can't sell. Think about a salesman in a Broadway Electronics Store who cannot answer any specific question about a cellphone that you are considering to buy. You will simply just walk away and find another person who can sell.

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